Being an artist is tough.

Don't go it alone!

  • Confidence. The #1 issue that holds you back.

    If you think about your most ideal life and how your business supports it, what is the main thing holding you back? The artists I speak with every day say "confidence." Whether it shows up in the form of self-doubt about whether anyone will buy our artwork/jewelry, or even keeping us from posting on social media because we don't want to bug anyone- confidence is at the base of most business paralysis. Here's the thing... the best way to grow your business and create loyal fans is not with fancy branding and expensive photography. It's by showing up as your true self.

  • Loneliness. Doubt. Confusion about tech. No peer group for support. No direct access to expert advice. Constant distractions. Lack of focus when it comes to marketing. Fear of rejection.

    It's no wonder why so many of us struggle to run our businesses. Add to all the business stuff- life responsibilities, motherhood, paying the bills, growing as an artist, and even finding time for ourselves. Wouldn't you love a safe, supportive place to get a handle on it all?

Aligning Art & Business

Introducing

What's inside the course?

  • Six months of weekly calls where there are NO stupid questions

  • Focus at the beginning of the month to plan out your social media and priorities.

  • Captions help and holiday/promotional calendar to use in creating your social media.

  • Online community of artists to collaborate with, commiserate with, and laugh with.

  • B.A.L.A.N.C.E. Framework with checklists and videos to make growing your business easy.

Weekly support in growing your business online

ALIGNING ART & BUSINESS

Meet your business coach

Through my experience in the last five years as a coach and online educator, I've found my joy working with all kinds of artists to grow as business owners. Artists have a singularly difficult time because not only do you wear all the hats in your business- from finance to CEO to "manufacturing" and product design to sales and marketing-- you have to save time to just create and grow as an artist. This is so difficult to manage! I've developed my courses and coaching specifically for artists who are struggling to do it all especially when it comes to running a business online. So you get access to a trained coach who is obsessed with business and streamlining your work so that you spend less time working ON your business and more time working IN your studio on what you love. And guess what? I'm also an artist!

Kristina Solheim

Business Coach

Aligning Art & Business Membership Welcome to your safe place to grow your art business online!

Get the support you need

Hear from some of Kristina's clients:

“I am an established artist and I have built a few successful companies through the years. My only thoughts now are, I wonder how successful that I could have been if I had known Kristina then! What impressed me the most in our interactions is that she has really looked out for the good of the whole and does not hold back information or contacts while she works on a very steady, spiritual and structural foundation. As an artist and a visionary. Kristina has made it safe for me to go deep into my right brain in my studio and explore as a creator should, while she helps protects and looks out for my brand and itinerary while reminding me of deadlines and updates. Twice a month business meeting with Kristina has made me accountable in fulfilling my own dreams and goals. She has changed the way that I do business with her brilliance. I can't say enough.”

susanlenartkazmer.com

Susan Lenart

“Regardless of the size or scope of your dreams, I have found Kristina to be patient beyond words, kind, non shaming, thoughtful and someone I would be honored to call my friend. She is talented in all things I never knew I needed to know and I have found that there are important details of running a business that I actually enjoy, in addition to making art. The best compliment a second career business owner can have is when her millennial friends, adult kids and colleagues ask for assistance in growing their social media following. (Makes me feel like a magician.) I think of myself as a discerning judge of character and I am also often pinging in a multitude of directions, fast processing, living with high octane ideas and inspiration and a frustrating less funneled focus. Kristina can handle it and helps me move from all over the place to a direction we can both manage. ”

susanwachlerjewelry.com

Susan Wachler

“ The most difficult aspect of having an Artistic Mealsmithing business is learning how important tech knowledge is. I grew up in the 70’s when computer education did not exist and choosing a medical career also taught me very little. What to use to set up, design, incorporate websites, and advertise for my small business is very overwhelming! Awareness in my actual creativity and physical aspect of fabricating Metalsmith jewelry designs has challenges in itself. Awareness of trends, fabricating from my heart, discovering new techniques, and competition. I believe having a business Coach that focuses on challenging me to think about what direction I want to go with my business is essential. I am able to present myself as a better artist and business person. I am seeing this success in new customers, growth in followers, and trusting myself to design what makes me happy.”

https://www.etsy.com/shop/JADESIGNSSTUDIO1

Joan Wescott

“I am creating a livable income for myself with my art and knowledge. But having limited tech skills and no clear vision of what my thing might look like. I needed to find a coach for the business part, who understood the artist ambition, and keep me from getting overwhelmed. Since finding Kristina, I have gone from having muddled ideas, to feeling confident. All the tech stuff doesn't overwhelm me anymore as I can get help whenever I need it. ”